PURE Plex Blue Bleach Pouch 500g Novafusion making it a thoughtful choice

making it a thoughtful choice for both your hair and the environment

Featuring the same Eco Friendly technology as previous Parlux hairdryers

It provides - strength

salon-quality results and lasting volume

PURE Plex Blue Bleach Pouch 500g Novafusion making it a thoughtful choicePure Evolve Plex+ Lightening Powder with protecting bond multiplier protects the hair structure as it lightens for the entire development. It offers 9+ levels of fast acting lift with a no yellow, blue bleach which is suitable for all hair types. Pure Evolve Plex+ is a protecting bond multiplier that shields and repairs the inner structure of the hair.